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International business : strategy, management, and the new realities

cavusgil,Tamer, S

International business : strategy, management, and the new realities S. Tamer Cavusgil, Gary A. Knight and John R. Riesenberger - New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2008. - xxxiv, 634 p. : illus. ; 27 cm.

Includes index

ISBN: 9788131725177

Subjects--Topical Terms:
International business enterprises--Management.
International trade
Export marketing
International economic integration.

Subjects--Index Terms: Global Strategy - Global Market

Dewey Class. No.: 658.049 CAV K

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