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Motivation research in advertising and marketing.

Smith, George Horsley.

Motivation research in advertising and marketing. George horsley smith - 1st ed. - New York : McGraw-Hill, 1954. - 242 p. ; illus. 22 cm.

Includes index

LCCN: 54011275

Nat. Bib. No.: GB54-16699

Subjects--Topical Terms:
Motivation (Psychology)
Advertising

Dewey Class. No.: 659.1127 SMI

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