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Marketing research /

Luck, David J.

Marketing research / David J. Luck, Ronald S. Rubin - 7th ed. - New Delhi : Prentice-Hall of India Private Limited, 1994. - x, 683 p. ; 25 cm.

Includes index.

ISBN: 8120304845

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 LUC R

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