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Marketing management :a south asian perspective

Kotler, Philip

Marketing management :a south asian perspective Philip Kotler; Kevin Lane Keller; Abraham Koshy; Mithileswar Jha . - 14th ed, - New Delhi : Pearson education, 2013. - xxv, 596 [I20] p. ; 28 cm.

Includes index .

ISBN: 9788131767160

Subjects--Topical Terms:
Marketing--Management. Marketing

Subjects--Index Terms: Marketing.

Dewey Class. No.: 658.802 KOT

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