Normal view MARC view ISBD view

Consumer behavior and marketing strategy

Peter, J. Paul

Consumer behavior and marketing strategy J Paul Peter; Jerry C Olson - 7th ed, - New Delhi : Tata Mcgraw-hill, 2005. - vxi, 579 p. ; 23 cm. - McGraw-Hill/Irwin series in marketing. .

Includes index .

ISBN: 9780070601581

Subjects--Topical Terms:
Marketing.
Consumer behavior.

Subjects--Index Terms: Europe.

Dewey Class. No.: 658.8342 PET O

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)