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Consumer behavior

Schiffman Leon G ; Kanuk Leslie Lazar

Consumer behavior Leon G Schiffman ; Leslie Lazar Kanuk - 8th ed , - New Delhi : Pearson Education. 2004 . - xxiv, 656 p; 26 cm.

Includes index .

ISBN: 9788129701978

Subjects--Topical Terms:
Consumer behavior .

Subjects--Index Terms: Motivation research (Marketing) .

Dewey Class. No.: 658.834 SCH

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