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Consumer behavior : buying, having, and being

Solomon, Michael R .

Consumer behavior : buying, having, and being Michael R Solomon - 8th ed , - New Delhi : Prantice hall , india 2009 . - 586 p , 26 cm .

Includes index .

ISBN: 9788131723722

Subjects--Topical Terms:
Marketing .
Consumentengedrag .
Consumer behavior .

Dewey Class. No.: 658.834 2 SOL

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