Marketing research
Burns, Alvin C.
Marketing research Alvin C. Burns and Ronald F. Bush - 5th ed. - New Delhi : Pearson Education Limited, 2006. - xxxi, 665 p. ; 26 cm.
Includes subject and author index.
9788131709375
Regression analysis Research design Questionnaire designing Data analysis
658.3 BUR B
Marketing research Alvin C. Burns and Ronald F. Bush - 5th ed. - New Delhi : Pearson Education Limited, 2006. - xxxi, 665 p. ; 26 cm.
Includes subject and author index.
9788131709375
Regression analysis Research design Questionnaire designing Data analysis
658.3 BUR B