Shopper buyer and consumer behavior : theory marketing applications and public policy implications
Lindquist, Jay D.
Shopper buyer and consumer behavior : theory marketing applications and public policy implications Jay D. Lindquist and M. Joseph Sirgy - 2nd ed. - New Delhi : Biztantra, 2003. - xxi, 598 p. ; 25 cm.
Includes Index and glossary.
9788177223835
Consumer decision maker
Information search
Marketing management
658.8342 LIN S
Shopper buyer and consumer behavior : theory marketing applications and public policy implications Jay D. Lindquist and M. Joseph Sirgy - 2nd ed. - New Delhi : Biztantra, 2003. - xxi, 598 p. ; 25 cm.
Includes Index and glossary.
9788177223835
Consumer decision maker
Information search
Marketing management
658.8342 LIN S