Analytical CRM
Wübben, Markus.
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / [electronic resource] : by Markus Wübben. - Wiesbaden : Gabler, 2009.
9783834981219
10.1007/978-3-8349-8121-9 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / [electronic resource] : by Markus Wübben. - Wiesbaden : Gabler, 2009.
9783834981219
10.1007/978-3-8349-8121-9 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.