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Marketing research

Aaker, David A.

Marketing research David A. Aaker, V. Kumar and George S. Day - 9th ed. - India : John Wiley and Sons, Inc., 2007. - xvii, 774 p. ; 28 cm.

ISBN: 9788126517916

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing research

Dewey Class. No.: 658.83 AAK K

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