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Marketing management :

Kotler, Philip

Marketing management : analysis, planning, implementation, and control Philip Kotler - 8th edition - New Delhi : Prentice-Hall of India Pvt Ltd, 1994. - xxviii, 801p. ; 22 cm.

ISBN: 8120308778

Subjects--Index Terms: Marketing--Management Marketing

Dewey Class. No.: 658.8

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