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Business marketing management :

Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets Michael D. Hutt, Thomas W. Speh - Singapore : Thomson Asia Pte Ltd, 2003. - xxx, 714p. ; 22 cm.

ISBN: 9812438882

Subjects--Index Terms: Marketing--Management Strategic planning Industrial marketing--Management

Dewey Class. No.: 658.4095

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