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Fundamentals of marketing

Stanton, William J.

Fundamentals of marketing William J. Stanton, Michael J. Etzel, Bruce J. Walker - 9th edition - New York : McGraw - Hill. Inc, 1991. - xxxix, 668p. ; 24 cm.

ISBN: 0071009418

Subjects--Index Terms: Marketing Management

Dewey Class. No.: 658.8

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