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Foundations of advertising :

Chunawalla, S. A.

Foundations of advertising : theory and practice S. A. Chunawalla - 5th revised edition - Mumbai: Himalaya - Publishing House, 2002. - 930p. ill. ; 25 cm.

ISBN: 8178664860

Subjects--Topical Terms:
Advertising and public relations
Advertising

Subjects--Index Terms: Fundamentals of advertising Types of advertising Advertising budget

Dewey Class. No.: 659.1

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