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Marketing management :

Kotler, Philip

Marketing management : analysis, planning, implementation, and control Philip Kotler - 7th edition - Englewood Cliffs : Prentice-Hall Inc, 1991. - xxvi, 756p. ; 26 cm.

ISBN: 0876926847

Subjects--Topical Terms:
Probabilities

Subjects--Index Terms: Marketing--Management Marketing

Dewey Class. No.: 658.802

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