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Consumer market and consumer behaviour :

Singh, H. Ramananda

Consumer market and consumer behaviour : a case study H. Ramananda Singh - New Delhi : Akansha Publishing House, 2010. - xiii, 162 p. ; 24 cm.

ISBN: 9788183702249

Subjects--Topical Terms:
Consumer behavior
Target marketing

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.8342095417

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