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Planning for power advertising :

Halve, Anand Bhaskar,

Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. - New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005. - 260 p. : ill. ; 24 cm.

ISBN: 8178295490 (India : pbk) 0761933549 (U.S. : pbk)

Subjects--Topical Terms:
Advertising.
Advertising

Dewey Class. No.: 659.1

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