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Persuasive communication

Bettinghaus, Erwin P.

Persuasive communication Erwin P.Bettinghaus - New York: Holt, Rinehart and Winston, 1968. - x, 308p. ; 22 cm.

Subjects--Topical Terms:
Persuasion, Communication

Subjects--Index Terms: Psychology Predicting Response in Persuasion

Dewey Class. No.: 153.852 BET

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