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New Consumerism : Selected Readings

Kelley, William T.

New Consumerism : Selected Readings - Pennsylvania : University Of Pennsylvania, 1973. - x, 578 p. ; 22 cm.

Includes index

ISBN: 0882440373

Subjects--Topical Terms:
Management-marketing And Distribution
Management-retail-consumer Marketing

Dewey Class. No.: 658.87008 KEL

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