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Modern advertising : practices and principles /

Hepner, Harry Walker

Modern advertising : practices and principles / Harry Walker Hepner - New York : McGraw-Hill Book Company, Inc., 1956. - x, 740 p. ; ill. : 24 cm.

Includes index.

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 HEP

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