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Consumer Behavior : research on consumer reactions

Consumer Behavior : research on consumer reactions edited by Lincoln H. Clark - New York : Harper & Brothers Publishers, 1958. - viii,472 p. ; 22 cm.

Includes appendix.

Subjects--Topical Terms:
Consumer Behavior-marketing Management
Marketing Management-consumer
Research-consumer Reactions

Dewey Class. No.: 658.87 CLA

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