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Advertising and marketing research : new methodology /

Tolley, B.Stuart

Advertising and marketing research : new methodology / B. Stuart Tolley - Chicago : Nelson-hall, 1977. - 312 p. ; 22 cm.

ISBN: 0882291793

Subjects--Topical Terms:
Advertising--Research
Marketing research

Dewey Class. No.: 659.1 TOL

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