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Cases in advertising and communications management /

Greyser, Stephen A.

Cases in advertising and communications management / Stephen A. Greyser - New Jersey : Prentice-Hall, Inc., 1972. - xvi, 665 p. ; 23 cm.

Includes index.

Subjects--Topical Terms:
Advertising--Communication systems
Advertising--Management

Dewey Class. No.: 659.1 GRE

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