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Marketing management

Ramaswamy V S and Namakumari S

Marketing management planning, implimentation and control - 3rd. ed. - New Delhi Macmillan India Ltd. 2002 - 748 p. 24 cm.

ISBN: 0333937198 Rs.325.00

Subjects--Topical Terms:
Marketing management
Marketing planning,
Marketing implimentation
Marketing control

Dewey Class. No.: 658.802 RAM N

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